Video Modeling is a visual teaching method that occurs by watching a video of someone modeling a targeted behavior or skill and then imitating the behavior/skill watched.
To users, Video Modeling is a simple and effective teaching tool that motivates children to learn through a fun and enticing visual medium.
Video modeling has been proven to be a highly effective means of teaching all children, especially children with autism.
“In a meta-analysis of 23 studies published between 1987 and 2005, Bellini and Akullian (2007) concluded that “video modeling is an effective intervention strategy for addressing skills important to self-determination for students with ASD, including behavioral functioning, social-communication skills and functional skills. As would be expected according to Bandura’s theory of modeling, students performed best when they were highly motivated and attentive because they enjoyed watching the videos.”
Bellini, S., & Akullian, J.
Exceptional Children, 73, 261-284, 2007
“Students with ASD learn best through visual means.”
Hodgdon, 1995; Mesibov & Shea, 2008; Mesibov, Shea, & Schopler, 2004; Quill, 1997; Simpson et al., 2008
Children learn through play and children WANT to play.
“Given the opportunity to observe videos of social interactions in the context of play, these children engaged in reciprocal play interactions with typically developing peers.”
Journal of Applied Behavior Analysis 2009 Spring; 42(1): 43-55
Albert Bandura developed the social learning theory that recognized that people can learn new information and behaviors by watching other people. This is known as observational learning or modeling.
In his famous Bobo doll experiment, Bandura demonstrated that children learn and imitate behaviors they have observed in other people.
He identified models of learning through observation, including a symbolic model, which involves real or fictional characters displaying behaviors in books, films, television programs, or online media. For more information see the following:
Bandura, A. (1965).
Influence of models' reinforcement contingencies on the acquisition of imitative responses, Journal of Personality and Social Psychology, 1, 589-595.
Bandura, A. (1977).
Social Learning Theory. New York: General Learning Press.
Some key characteristics of ASD make video modeling a natural choice as an intervention tool:
- Selective attention
- Restrictive field of focus
- Preference for visual stimuli
- Visually cued instruction
- Avoidance of face-to-face interaction
- Ability to process visual information more readily than verbal communication
(Corbett & Abdullah, 2005)